We’re Red Yolk, a full service influencer marketing agency helping you reach millions of users by finding and managing the right influencers.
At Red Yolk, we’re a full-service digital influencer marketing agency helping brands across Australia & New Zealand connect with the right creators to drive real engagement and measurable results. As one of the leading influencer marketing agencies in Australia, we specialise in end-to-end influencer marketing services, including influencer sourcing, campaign management, and long-term brand partnerships.
Our always-On Influencer Campaigns keep your brand front and centre through consistent and frequent influencer content.
Need influencers for your product launch or influencer content to drive awareness for your campaign? There’s no better way to tell your brand’s story in a more interactive and clever way than through influencer video content.
Finding the right influencers can be overwhelming, but as a social influencer marketing agency, we take care of it all. We source macro and mega influencers, handling all communications, contracts, and campaign logistics so you don’t have to!
Our long-term brand partnerships ensure you receive consistent, high-quality video content from influencers who genuinely love your brand.
Being influencers ourselves, we understand both sides of the industry—the brand and the creator.
Our influencer seeding campaigns have helped clients boost word of mouth, brand awareness, and audience reach by getting their products into the hands of creators who genuinely connect with them.
We initiate contact with our 4,000+ strong database of influencers.
We'll recommend talent based on your goals. You decide who to proceed with.
We collaborate to refine the strategy & KPIs, and brief the chosen talent.
We’ll handle all communication ensuring talent is briefed and timelines are aligned.
You review, you approve. We'll manage the posting schedules.
Expect data-driven insights with our customised reporting tailored to your KPIs.
Jono and the team at Red Yolk have brought us a major boost in awareness and engagement through their personalised, detailed approach and amazing influencer connections. Transparent communication, a data driven focus, and impressive results have made them a pleasure to work with. Thank you, Red Yolk!
I had the pleasure of working with Nelson from Red Yolk this year. Nelson is prompt, organised and always brings a friendly and approachable energy to all of our chats. What sets him apart is his knack for understanding the vibe of every project, always hitting the nail on the head with our briefs. Working together was a breeze and I'd highly recommend Red Yolk to anyone seeking influencer management for their business.
Working with Red Yolk has been an absolute pleasure! The team really took the time to understand our brand on a deeper level to deliver UGC content that aligned with our brand vision. We really appreciate their incredible attention to detail and commitment to making the overall experience as seamless and enjoyable as possible.
This is what your brand needs. A highly skilled team of experts that find the right people, build the right strategy and drive the right audience.
From briefing to managing all comms and logistics with influencers, we handle everything end-to-end. It’s influencer marketing, made effortless.
Red Yolk is built for brands or agencies who are:
Influencer marketing is about brands collaborating with social media creators to promote their products or services in a way that feels genuine and engaging. Influencers have dedicated followers who trust their recommendations, making it one of the most effective ways to integrate your brand into their content and lifestyle. Rather than traditional ads, influencer marketing brings your brand into everyday conversations—right where your audience is already paying attention.
Influencer marketing helps brands connect with highly engaged audiences in a way that feels natural and relatable. Here’s what it can do for your business:
Working with an influencer marketing agency makes campaigns more time-efficient and seamless. Full service influencer agencies have the expertise, industry knowledge and relationships with influencers across various industries. They handle everything from influencer sourcing and negotiation to contracts, logistics and campaign execution, ensuring brands get the right influencers without the back-and-forth.
We work with a combination of nano, micro, macro, and mega influencers across, as well as celebrity talent across various industries (i.e fashion, food, beauty etc.)
Yes, we manage ongoing influencer partnerships, handling everything from agreements and negotiations to scheduling, deliverables, and results tracking.
Predominantly Instagram, TikTok and YouTube
Influencer seeding is when brands gift products to influencers with no requirement to post. It’s a great way to introduce your brand organically, build relationships, and identify influencers who genuinely love your products. If they love it, they’ll likely create content and share it with their audience - leading to more awareness for your brand organically.
Working with an influencer marketing agency makes campaigns more time-efficient and seamless. Full service influencer agencies have the expertise, industry knowledge and relationships with influencers across various industries. They handle everything from influencer sourcing and negotiation to contracts, logistics and campaign execution, ensuring brands get the right influencers without the back-and-forth.
Most influencer campaigns run for 4–8 weeks, covering everything from influencer sourcing and briefing to content creation, posting, and reporting. The exact timeline depends on the campaign type—product launches, ambassador programs, and long-term partnerships may have different durations based on the objectives.
However, if you’re working on a time-sensitive launch, influencer campaigns can move fast. Depending on when we receive your brief and deliverables, campaigns can be set up and live within a week.
We start by understanding your brand, industry and audience, then scout influencers who naturally create content within that space. Once we identify the right fit, we analyse their social posts, looking at views, engagement rates to ensure they align with your brand/fit the brief.
Yes. We give you the option to review and choose influencers who feel like the best fit for your brand. For some clients, we handle the process entirely - shortlisting the most suitable talent based on your campaign brief. Whether you want full control or prefer a hands-off approach, we’ll tailor this process to your requirements.
The cost of influencer marketing depends on how many influencers you want to work with and the type of influencers you choose. Do you want a mix of nano and micro-influencers for broader reach and engagement, or are you looking to collaborate with macro or celebrity influencers for high-impact exposure?We use a proprietary Influencer Rate Calculator to ensure you’re getting fair market rates while maximising your return on investment. Pricing is customised based on your campaign goals, platform selection, and content needs.
Yes. We’ve worked across food, beverage, fashion, beauty, fitness, tech, and lifestyle, but influencer marketing can work for almost any industry. Whether you’re launching a new product, driving brand awareness, or looking for ongoing brand advocates, we’ll find influencers who align with your brand.
Most influencers leave their content up for extended periods, and many keep it live indefinitely. If you’d like the content to stay up beyond a certain period, we typically negotiate the organic post duration before the campaign starts to ensure it aligns with your needs.
By default, influencers own the content they create, but brands can license it for further use. We handle the negotiations to ensure you get the rights you need, whether that’s organic resharing or full paid usage rights.
Yes, but you’ll need usage rights, which must be agreed upon before the campaign begins. We negotiate on your behalf to secure rights for paid ads, website use, and other marketing channels, so you can repurpose high-performing content.
Results depend on your goals, but influencer marketing can drive:
You’ll start seeing engagement and reach immediately once influencers post. For sales-driven campaigns, results may take a few weeks as content gains traction. Long-term brand awareness and trust build over time, especially with ongoing influencer partnerships.
Yes! The type of reporting depends on the campaign format.