Influencer Marketing, Done Right.

We’re Red Yolk, a full service influencer marketing agency helping you reach millions of users by finding and managing the right influencers.

The Domino's Pizza Logo

Working with over

4,000+ Influencers across

Automotive
Retail
Food & Beverage
Fashion
Fitness

and more.

Our Influencer Marketing Services:

At Red Yolk, we’re a full-service digital influencer marketing agency helping brands across Australia & New Zealand connect with the right creators to drive real engagement and measurable results. As one of the leading influencer marketing agencies in Australia, we specialise in end-to-end influencer marketing services, including influencer sourcing, campaign management, and long-term brand partnerships.

Always-On Influencer Campaigns

Our always-On Influencer Campaigns keep your brand front and centre through consistent and frequent influencer content.

With consistent content over a period of time, your message stays relevant, familiar, and engaging—so your audience doesn’t just see it, they remember it.

Ongoing influencer collaborations help build trust and credibility, making it easier for your audience to connect with your brand in a real and meaningful way. If you’re looking for an influencer agency in Australia that knows how to create long-term engagement.

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High-Impact Launch Campaigns

Need influencers for your product launch or influencer content to drive awareness for your campaign? There’s no better way to tell your brand’s story in a more interactive and clever way than through influencer video content.

No other medium can get content live in-market faster. Speed matters. We swiftly deploy campaigns to keep our clients ahead, ensuring your message reaches the right audience at the right time. As one of Australia’s leading influencer marketing agencies, we have a proven track record of executing campaigns with speed, so your brand doesn’t just show up - it stands out.

We’re results-driven. We know what it takes to create content that captures and retains audience attention, driving real engagement and strong results for our clients

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Influencer Talent Sourcing

Finding the right influencers can be overwhelming, but as a social influencer marketing agency, we take care of it all. We source macro and mega influencers, handling all communications, contracts, and campaign logistics so you don’t have to!

We have a database of over 4,000 influencers across Australia and New Zealand, covering every industry and vertical, including food, fashion, beauty, lifestyle, tech, and more. Most importantly, having directly communicated with hundreds of influencers, we know what it takes to source, negotiate, and collaborate with macro and celebrity influencers.

We manage everything—from initial outreach and contract negotiations to influencer briefing, content approvals, and campaign execution—ensuring a seamless experience for both brands and creators.

We also negotiate paid usage rights where necessary, so your brand can maximise the value of influencer-generated content beyond the campaign period.

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Long-Term Brand Partnerships

Our long-term brand partnerships ensure you receive consistent, high-quality video content from influencers who genuinely love your brand.

Their authentic connection with your brand shines through, helping you reach new communities and expand your audience in an organic way.

We handle everything—from recruiting the right ambassadors to managing content creation and performance tracking—so your brand stays top of mind with ongoing, trusted advocacy.

These partnerships build credibility, drive engagement, and generate repurposable content, making them a cost-effective way to sustain brand awareness and conversions.

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Influencer Management & Negotiation

Being influencers ourselves, we understand both sides of the industry—the brand and the creator.

With extensive experience speaking with hundreds of influencers, we’ve developed deep knowledge of influencer market rates and industry standards.

As a full-service influencer marketing agency in Australia, we take the guesswork out of pricing. Using our proprietary Influencer Rate Calculator, we ensure data-driven rate negotiations that align with market benchmarks, maximising your ROI while keeping your influencer marketing package fair and transparent.

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Influencer Seeding

Our influencer seeding campaigns have helped clients boost word of mouth, brand awareness, and audience reach by getting their products into the hands of creators who genuinely connect with them.

When influencers truly love a product, their audience can tell, making the endorsement more impactful.

Our team handles everything—from sourcing the right influencers who are most likely to engage authentically, to managing product shipping (physical or digital) and logistics.

Whether you’re launching a product or testing influencer marketing before a paid campaign, this cost-effective strategy builds organic brand advocacy and long-term partnerships.

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Effortless influencer marketing campaigns, from outreach to reporting

  • 1. Outreach

    We initiate contact with our 4,000+ strong database of influencers.

  • 2. Influencer Selection

    We'll recommend talent based on your goals. You decide who to proceed with.

  • 3. Strategy & Briefing

    We collaborate to refine the strategy & KPIs, and brief the chosen talent.

  • 4. Influencer Management

    We’ll handle all communication ensuring talent is briefed and timelines are aligned.

  • 5. Content Approval

    You review, you approve. We'll manage the posting schedules.

  • 6. Post Campaign Reporting

    Expect data-driven insights with our customised reporting tailored to your KPIs.

Where Brands and Creators Sunny-Side Up

See what our clients have said about working with Red Yolk as their influencer marketing partner

The Domino's Pizza Logo

Jono and the team at Red Yolk have brought us a major boost in awareness and engagement through their personalised, detailed approach and amazing influencer connections. Transparent communication, a data driven focus, and impressive results have made them a pleasure to work with. Thank you, Red Yolk!

Kesh Gohil

Domino's
Head of Content and Social Media

I had the pleasure of working with Nelson from Red Yolk this year. Nelson is prompt, organised and always brings a friendly and approachable energy to all of our chats. What sets him apart is his knack for understanding the vibe of every project, always hitting the nail on the head with our briefs. Working together was a breeze and I'd highly recommend Red Yolk to anyone seeking influencer management for their business.

Meg Hodgson

The Funderdome
Marketing Lead

Working with Red Yolk has been an absolute pleasure! The team really took the time to understand our brand on a deeper level to deliver UGC content that aligned with our brand vision. We really appreciate their incredible attention to detail and commitment to making the overall experience as seamless and enjoyable as possible.

Stephanie Caraglanis

The Sporting Globe
Digital Marketing Coordinator
See Our Work

Tap Into 4,000+ Creators, Without the Guesswork

From briefing to managing all comms and logistics with influencers, we handle everything end-to-end. It’s influencer marketing, made effortless.

Red Yolk is built for brands or agencies who are:

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All your influencer marketing questions, answered.

What is influencer marketing?
How can influencer marketing benefit my business?
Why should I work with an influencer marketing agency?
What types of influencers do you work with?
Can you help with talent management for influencers?
What platforms do you work with for influencer marketing? (tiktok, ig, redbook etc)
What is influencer seeding?
Why should I work with an influencer marketing agency?

Influencer Marketing Campaign Questions:

What is the typical influencer campaign timeline?
How do you choose the right influencers for my brand?
Can I pick the influencer I want to work with?
How much does influencer marketing cost?
Do you offer influencer marketing for specific industries or niches?

Influencer Marketing Content Questions:

Do influencers take down their content after a period of time?
Who owns the right to the content
Can I use the content in advertising?

Influencer Marketing Results:

What kind of results can I expect from influencer marketing?
How long does an influencer marketing campaign take to show results?
Do you provide analytics and reporting for influencer campaigns?