What is influencer marketing?

Influencer marketing is about brands collaborating with social media creators to promote their products or services in a way that feels genuine and engaging. Influencers have dedicated followers who trust their recommendations, making it one of the most effective ways to integrate your brand into their content and lifestyle. Rather than traditional ads, influencer marketing brings your brand into everyday conversations—right where your audience is already paying attention.

How can influencer marketing benefit my business?

Influencer marketing helps brands connect with highly engaged audiences in a way that feels natural and relatable. Here's what it can do for your business: Drive brand awareness and get in front of the right people, Drive sales through trusted recommendations, Generate high-quality content your brand or company can reuse, Expand your audience and spread your brand into new communities.

Why should I work with an influencer marketing agency?

Working with an influencer marketing agency makes campaigns more time-efficient and seamless. Full service influencer agencies have the expertise, industry knowledge and relationships with influencers across various industries. They handle everything from influencer sourcing and negotiation to contracts, logistics and campaign execution, ensuring brands get the right influencers without the back-and-forth.

What types of influencers do you work with?

We work with a combination of nano, micro, macro, and mega influencers across, as well as celebrity talent across various industries (i.e fashion, food, beauty etc.)

Can you help with talent management for influencers?

Yes, we manage ongoing influencer partnerships, handling everything from agreements and negotiations to scheduling, deliverables, and results tracking.

What platforms do you work with for influencer marketing?

Predominantly Instagram, TikTok and YouTube

What is influencer seeding?

Influencer seeding is when brands gift products to influencers with no requirement to post. It's a great way to introduce your brand organically, build relationships, and identify influencers who genuinely love your products. If they love it, they'll likely create content and share it with their audience - leading to more awareness for your brand organically.

Creators + Strategy.
Results You Can Measure.

Let's Talk

Red Yolk is a specialised influencer marketing, UGC and talent management agency partnering with brands across Australia & New Zealand.

We help brands earn attention and drive impact through creator-led content.

What We Do

We build and launch influencer and UGC campaigns designed to engage audiences and move the needle.

From strategy to sourcing, contracting to delivery - we manage the entire process end-to-end.

Influencer Marketing
We craft smart, data-led influencer campaigns that cut through the noise and deliver real, measurable results. By combining audience insights with creative strategy, we go beyond surface-level metrics to make sure every decision, from platform selection to content format, is backed by data that puts your brand in front of the right people at the right time.
From strategy to execution, we match your brand with creators who know how to engage audiences and convert attention into action. Our network spans micro-influencers with loyal communities to macro creators with broad cultural reach, and we handle every detail so you can focus on your business while we build the connections that turn followers into long-term customers.
UGC (User-Generated Content) Marketing
Fresh, authentic content straight from the shell. We create high-performing UGC designed to feel real, build trust, and drive results across every channel it touches. By tapping into the power of genuine, creator-led content, we help your brand connect with audiences in a way that polished, produced advertising simply cannot replicate.
But great UGC doesn't stop working when the campaign ends. We create content with longevity in mind, giving your brand a library of authentic assets that continue to engage, convert, and build trust long after the initial push. Whether you're scaling paid media, refreshing your organic feed, or looking to strengthen brand credibility, our UGC gives you the raw, relatable content that modern audiences actually want to see.
Influencer Talent Management
We hatch the next generation of creator talent, nurturing influencers who are ready to grow beyond the content and build something that truly lasts. Through strategic partnerships, curated brand deals, and long-term career planning, we give creators the tools and direction they need to stand out in an increasingly crowded space.
Our focus goes beyond follower counts and viral moments. We work closely with each creator to develop a clear, authentic personal brand that resonates with audiences and attracts the right opportunities. From securing meaningful collaborations to building sustainable revenue streams, we help influencers evolve from rising eggs into fully-fledged personal brands with real influence and lasting impact.