Miskets Dubai Chocolate
Turning Dubai Chocolate Hype Into Coles Sales Success
How 7 influencers generated 1.25M+ views and drove measurable sales uplift for Miskets Dubai Chocolate across 118 Coles locations
1.25M+
Organic Impressions
60K+
Organic Impressions
13K+
Organic Impressions
Converting Social Buzz Into Retail Sales
The Challenge
The Dubai chocolate trend was everywhere on social media. But Lam Brothers needed more than online hype, they needed actual shoppers walking into Coles stores and buying Miskets.
The challenge wasn't just creating viral content. It was converting online excitement into measurable retail performance across 118 specific locations nationwide.
Key Challenges
- Cut through saturated Dubai chocolate content
- Drive traffic to specific retail locations
- Prove campaign ROI with clear attribution
- Capitalize on trend before market saturation
Strategic Creators, Proven Formats, Clear ROI
Our Approach
We didn't just hire influencers, we partnered with 7 foodie creators who had proven track records of creating viral PSA-style announcements that drive action.
Every piece of content was engineered with dual purposes: generate massive organic reach while including specific store location callouts to convert viewers into shoppers.
What We Delivered
- 14 high-quality video pieces
- Strategic Instagram + TikTok distribution
- Close-up product shots optimized for cravings
- Store-specific location callouts in every video
Huge thanks to Nelson at Red Yolk for his incredible support. With his expertise and guidance, we hit over 1 million views in just three weeks for our new product launch at a major retailer. Nelson’s creativity, strategy, and dedication made all the difference. We couldn’t have done it without him and look forward to continuing our partnership with Red Yolk!
Let's Get Craking!
