Tupperware WOW Pop Microwave Popcorn Maker
Turning a Kitchen Gadget Into a Must-Have Movie Night Essential
How 4 lifestyle influencers drove 3.3M+ impressions and sold out the WOW Pop Microwave Popcorn Maker within 2 weeks of launch
3.3M+
Organic Impressions
68K+
Organic Impressions
5K+
Organic Impressions
Launching an Innovative Kitchen Product in a Crowded Space
The Challenge
Tupperware was launching their innovative WOW Pop Microwave Popcorn Maker, featuring a unique glass tray and collapsible silicone design that pops, seasons, and serves popcorn all in one container.
The challenge was to position a kitchen gadget as an exciting lifestyle product, not just another piece of kitchenware, and drive immediate purchase intent through social-first content.
Key Challenges
- Position a kitchen product as a lifestyle must-have
- Generate excitement for a new product launch
- Drive direct sales through Tupperware's website
- Create content that showcases unique product features in an engaging way
Movie Night Positioning, Feature Hooks, and Family-First Content
Our Approach
We partnered with four carefully selected lifestyle and family-oriented influencers to showcase the WOW Pop Microwave Popcorn Maker through a movie night theme that resonated with family audiences.
Each influencer was briefed to hook viewers within the first five seconds by showing the collapsible design, then demonstrate how easy it is to make gourmet popcorn at home, highlighting the product's unique features and sharing delicious popcorn recipes.
What We Delivered
- 7 high-quality video pieces across TikTok and Instagram
- Movie night themed content with family appeal
- Feature-focused hooks in the first 5 seconds
- Full campaign logistics management and content coordination
Let's Get Cracking!
