Tupperware Always On
Building Sustained Brand Awareness Through an Always-On Influencer Strategy
How a continuous influencer marketing approach generated 5.9M+ impressions and kept Tupperware's innovative product range front and centre
5.9M+
Organic Impressions
151K+
Organic Impressions
5.8K+
Organic Impressions
Keeping a Heritage Brand Relevant With Modern Audiences
The Challenge
Tupperware needed to shift perception from a legacy brand to an innovative, must-have kitchen companion for today's families. A single campaign burst wouldn't be enough, they needed sustained visibility.
The always-on approach was designed to keep Tupperware's innovative product range consistently in front of audiences, building familiarity and trust over time rather than relying on one-off spikes.
Key Challenges
- Modernise brand perception among younger demographics
- Maintain consistent social presence without audience fatigue
- Showcase a diverse product range through relatable content
- Drive sustained engagement over an extended campaign period
Consistent Content, Relatable Creators, and Long-Term Impact
Our Approach
We developed an always-on influencer strategy that delivered a steady stream of engaging content highlighting Tupperware's innovative product range through relatable, everyday scenarios.
By partnering with lifestyle and family-oriented influencers, we positioned Tupperware products as essential kitchen companions, not just storage containers, but tools that simplify modern life.
What We Delivered
- Ongoing influencer content across Instagram and TikTok
- Product-focused storytelling through real-life use cases
- Diverse creator partnerships for broad audience reach
- Sustained campaign management and content scheduling
Let's Get Cracking!
