The Funderdome
Bringing The Funderdome to Life Through Influencer & UGC Marketing
How Red Yolk helped The Funderdome drive awareness for their world-class two-level crazy golf course, arcades, and karaoke party rooms through brand-aligned UGC content
1.05M+
Organic Impressions
60K+
Organic Impressions
15K+
Organic Impressions
Building Brand Awareness for a Multi-Experience Entertainment Venue
The Challenge
The Funderdome, featuring a world-class two-level 18-hole crazy golf course, old and new school arcades, and karaoke party rooms, needed to drive social awareness and footfall for their unique entertainment experience at HOYTS Highpoint.
The challenge was to create UGC content that authentically represented The Funderdome's brand vision and encouraged Melbourne audiences to visit and experience it for themselves.
Key Challenges
- Showcase a diverse multi-activity venue through engaging social content
- Create UGC content that deeply aligned with The Funderdome's brand identity
- Drive awareness and footfall among Melbourne lifestyle audiences
- Capture the fun, social atmosphere of the venue authentically
Authentic UGC Content Rooted in The Funderdome Brand Vision
Our Approach
Red Yolk took the time to deeply understand The Funderdome's brand identity before developing the UGC content strategy, ensuring every piece of content authentically reflected the venue's fun, social, and energetic atmosphere.
The campaign focused on capturing the full Funderdome experience, from crazy golf and arcade games to karaoke, through creators who could bring the venue to life for their audiences.
What We Delivered
- Brand-aligned UGC content across social platforms
- Deep brand immersion prior to campaign execution
- Full influencer management and content coordination
- Seamless end-to-end campaign experience
Let's Get Cracking!
