Ready to Work With Us?

Let's get the ball rolling.

I am a:

Join the Red Yolk Network

Tell us about your content, audience and platforms.

Join the Red Yolk Network

Tell us about your content, audience and platforms.

Back
Back

Start Your Campaign

Tell us about your enquiry and what you’re looking to achieve.

Yolk's on us now!
The yolk's in our court now. We'll reach out shortly.
Oops! Something went wrong while submitting the form.
Back

Rush Escape Game

Establishing Rush Escape Game as Melbourne's #1 Escape Room Destination

How 20 lifestyle and food influencers generated 2.5M+ organic impressions and 75K+ shares to drive bookings for Rush Escape Game across a 3-month campaign

2.5M+

Organic Impressions

170K+

Organic Impressions

75K+

Organic Impressions

Driving Bookings and Brand Awareness for Melbourne's Leading Escape Room

The Challenge

Rush Escape Game partnered with Red Yolk to increase social awareness and drive more bookings to their real-life escape game in Melbourne, showcasing six unique themed rooms: Rezident Evil, Alice in Wonderland, The Black Pearl, Hacksaw, The Nine-Nine, and The Conjoining.

The challenge was to position Rush Escape Game as the leading escape room brand in Melbourne through authentic influencer content that captured the immersive experience of each themed room.

Key Challenges

  • Showcase six distinct themed escape rooms through compelling content
  • Drive direct booking intent among Melbourne audiences
  • Position Rush Escape as the premier escape room destination
  • Leverage the overlap between food and lifestyle influencer audiences and entertainment seekers

Food & Lifestyle Influencers Bringing Each Escape Room to Life

Our Approach

Red Yolk selected 20 nano, micro, and macro influencers specialising in activities, lifestyle, and food, strategically chosen for their location, audience alignment, and content quality.

The strategy tapped into the natural overlap between food and lifestyle influencers, recognising that their audiences frequently engage with entertainment content alongside food-related posts. Each creator produced content that captured the theme and atmosphere of the individual escape rooms they experienced.

What We Delivered

  • 30+ content pieces across Instagram Reels, TikTok, and Instagram Stories
  • Full influencer marketing service: selection, briefing, agreements, contracting, and logistics
  • Themed content for each of the six unique escape rooms
  • Strategic creator mix of nano, micro, and macro influencers for broad and targeted reach

Let's Get Cracking!

Let's Talk
Let's Talk
Redyolk Egg