Domino's MORE Pizza Range
Generating Nationwide Excitement for Domino's MORE Pizza Range
How 15 foodie influencers drove 4.5M+ organic impressions and 306K+ engagements for the MORE pizza range across Australia and New Zealand over two months
4.5M+
Organic Impressions
306K+
Organic Impressions
83K+
Organic Impressions
Driving Awareness for a New Multi-Flavour Pizza Range
The Challenge
Domino's partnered with Red Yolk to generate awareness around their new MORE pizza range and its availability within MyDomino's across Australia and New Zealand.
The challenge was to authentically showcase six distinct new flavours, The Lot, Butter Chicken, Spicy Lovers, 4-Cheese, Capricciosa, and Spicy Spinach & Feta, and drive excitement for the limited-time range.
Key Challenges
- Showcase six distinct flavours through authentic influencer content
- Drive awareness of the range's availability within MyDomino's app
- Generate nationwide reach across Australia and New Zealand
- Sustain excitement over a two-month campaign period
Micro & Macro Foodie Influencers Across Instagram and TikTok
Our Approach
Red Yolk engaged 15 micro and macro food influencers, carefully selected based on their location, audience demographics, and content style across Australia and New Zealand.
Each influencer was briefed to authentically showcase the new flavours through engaging video content, with Red Yolk managing the entire process from briefing and influencer agreements to filming instructions and logistics.
What We Delivered
- 24 video content pieces across Instagram Reels and TikTok
- End-to-end influencer management from briefing to posting
- Strategic creator selection based on location, audience, and content style
- Full campaign logistics including influencer agreements and filming guidance
Let's Get Cracking!
