Generate hype for the new Miskets Dubai Chocolate across social media, create awareness of where customers can find the product in Coles, produce viral-style, highly shareable content and ultimately increase sales.
Red Yolk engaged seven proven foodie influencers with a track record of creating highly shareable PSA-style videos announcing new product launches. These creators have loyal audiences who rely on them for news on exciting food trends.
In total, the campaign delivered 14 pieces of video content across Instagram and TikTok. Each influencer was briefed on specific angles to film including close-up visuals of the chocolate, to maximise appeal and increase the likelihood of virality.
The campaign delivered impressive results over a four-week period:
- 1.25M organic impressions/views
- 60K+ organic engagements
- 13K+ organic shares
Beyond social results, both the Miskets Dubai Chocolate Milk and Miskets Dubai Chocolate Dark products experienced a significant uplift in sales volume across selected Coles locations. Importantly, this uplift can be attributed directly to the influencer campaign, as Lam Brothers did not run any other form of marketing during this period.
Red Yolk’s Food Influencer Marketing
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